Top Five Reasons You Should Work with a Local Marketing Agency

Sep 06, 2022

Why Small Businesses Should Stick with a Local Marketing Agency

If you are a small business, you may wonder if a small marketing firm is right for you.  While huge marketing companies may boast impressive client lists and a wide array of services, they may not always be the right choice for a small business.


Some marketing or advertising agencies use big buzz words to impress clients with their services, but don’t have any of the staff, resources, or experience to measure up when working with a local, small business. 


Here are 5 reasons why you should consider a local marketing agency.


We Understand the Local Market (and know our clients)


This is one of the most important reasons to use a local marketing agency.  If your marketing is failing to hit its mark, your marketers may not have a deep understanding of your brand.  One of the main reasons this may be is because a non-local marketing agency may not know the region and who you are trying to reach.


For example, you need a marketer who knows to buy Google ad words for “carne asada” in Southern California instead of “steak” or “beef burrito.” An advertising agency in New York wouldn’t know the difference. 


Our team knows the communities we are targeting because we live here and spend time here.    We are active members at 13 area Chambers of Commerce, and our owner and CEO, Aaron Gobidas is on the board of the Vista Chamber of Commerce.  He also spends most of his time in the neighboring Vista Village (in downtown Vista).  It’s also not uncommon for our staff members to see business owners we work with out and about while we are running errands. 


If you are working with a marketing firm that isn’t local or is offering a remote service, how can you build these types of relationships?  Our clients get to know us and can stop by the office anytime.  We have cold brew on tap!  


We Serve as Your Local Project Manager


At GoBeRewarded, we do all the work in-house.  This means you don’t have to find someone else to do the work for you or worry about who is doing what.  For example, we design websites from start to finish.  The client doesn’t need to find another person to do some of the additional work required to finish the project, like pictures, graphics, or writing.  Our in-house web designers, photographers, and ad project managers take care of everything. 


This also means a local staff member from the North County San Diego area is working on your project and they understand your needs. We don’t outsource a thing.


You wouldn’t want someone from another part of the world that's never been to San Diego attempting to market your business to clients here would you?  How could they understand the area? 


No Time Zone Worries


Some big marketing companies often rely on freelancers from overseas to do their writing, photography, or design work.  This may save you money short-term but can have some consequences in the long run. 


For example, a current employee previously worked as a project manager for a Fortune 500 company.  Some days he was on a phone call with a co-worker in the U.K. at 6 a.m.; other days, he was on a Zoom call with another co-worker from China at 6 p.m.  It’s a nonstop battle to work around everybody’s schedule when working with different time zones and no one is ever happy. 


When working with a local marketing agency, time zones are never an issue.  You can simply call someone and set-up a meeting without worrying about thinking about what time it is there or here. This is another reason why understanding and being a part of the local marketing you are selling is important. 


More Personalized Attention with Face-to-Face Meetings 


As a local marketing agency, you’ll get a lot more personal attention than if you worked with a mass marketing conglomerate. Initial meetings often happen face-to-face with our owner and sales team in our conference room.  During our onboarding process, you will get to know the creative and technical team members who will be working on your website or Google Ads.   You’ll be able to let us know if you are happy or unhappy with the direction the project is headed. 


As a local agency, we are going to be more nimble and can easily adjust the strategy and direction of your project.  A meeting can be scheduled easily over the phone and adjustments can be made to your website in less than a day.  With a large marketing national agency, these changes could take weeks or months.  Strategy with national firms has to be planned out sometimes weeks in advance. 


I worked with a public relations firm that maintained a national advertising account.  Every time a change was made, they spent a day driving down to the client’s headquarters only to spend a month making the adjustments.   


We Understand How the Local Market Works


We have a deep understanding of your needs and brand.  We understand the audience that you are trying to reach. 


For example, when working with a local dentist, we were able to redefine the radius of the local Google ads based on our knowledge of their location. Instead of focusing on just Carlsbad, we included Encinitas, Solana Beach, Del Mar, and other coastal areas that share the same demographics as Carlsbad. If this client had been working with a marketing agency from Chicago or even Los Angeles, it’s unlikely they would have really understood where this dental agency was located.  We were able to make more effective marketing suggestions based on our knowledge of the local area.


Contact Us


If you are interested in learning more about what GoBeRewarded has to offer, contact us today!  Click here to schedule an appointment and speak with Aaron Gobidas or another member of our team to learn more about the impact we’ve made in our community and the websites we’ve designed for small businesses in San Diego County.

The Beginner's Guide to Analyzing Google Ads Data for Your San Diego Business

21 Oct, 2024
Google Ads is one of the most powerful tools for businesses looking to boost their visibility and drive traffic. But once your campaigns run, how do you make sense of the data you're seeing? Whether you’re a small San Diego business owner or just getting started with digital marketing, understanding how to analyze Google Ads data is key to refining your marketing strategies and improving your return on investment (ROI). This beginner’s guide will explain essential metrics to monitor and provide actionable tips for improving campaign performance.  1. Start with the Basics: Key Metrics to Watch Before diving into the complex details of Google Ads reporting, it’s important to understand the key metrics that give you insight into how your ads perform. These are the building blocks for improving your campaigns. a. Impressions Impressions tell you how often your ad is shown. It’s a useful metric for understanding the reach of your campaign. For example, if your ad for a San Diego home improvement service appears in front of 10,000 users, you’ve earned 10,000 impressions. However, impressions alone don't tell the full story, as your ad may be shown without being clicked. How to Use This Data: High impressions but low engagement (clicks) could indicate your ad isn’t resonating with your audience or that your targeting needs adjustment. b. Clicks The number of clicks your ad receives is one of the most direct indicators of interest. Clicks show how many people were intrigued enough by your ad to learn more. How to Use This Data: Many clicks are a good sign, but ensure you're driving quality traffic. If you get a lot of clicks but not many conversions, it may be time to refine your ad copy, landing page, or audience targeting. c. Click-Through Rate (CTR) CTR is the percentage of people who clicked on your ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions. How to Use This Data: A low CTR means many people see your ad but aren’t clicking. You may need to improve the ad copy, adjust your keywords, or revise your audience targeting. For example, if you're a San Diego café offering seasonal specials and see a low CTR on ads promoting them, it might be time to refresh your message or update your imagery. d. Conversion Rate Conversions happen when someone completes a desired action after clicking your ad, such as purchasing, signing up for a newsletter, or filling out a contact form. How to Use This Data: A low conversion rate could signal that your landing page isn’t effective. Ensure that the landing page reflects the ad's promise, is user-friendly, and has a clear call to action (CTA). e. Cost Per Click (CPC) CPC shows how much you’re paying for each click on your ad. This metric helps you gauge the cost-effectiveness of your campaigns. How to Use This Data: A high CPC might indicate you're in a competitive market or targeting highly sought-after keywords. If your budget drains quickly without enough conversions, consider refining your keyword strategy or adjusting your bids. f. Cost Per Conversion This is the average cost of acquiring one customer or lead from your ads. It's calculated by dividing the total cost of your ads by the number of conversions. How to Use This Data: If your cost per conversion is too high, you might need to narrow down your audience, optimize your landing pages, or rethink your keywords. 2. Audience Insights: Who’s Clicking on Your Ads? Understanding who engages with your ads is as important as the number of clicks. Google Ads provides detailed audience insights, which can help you refine your targeting. a. Demographics Check the age, gender, and location of users interacting with your ads. For instance, if you’re a local San Diego business, you’ll want to ensure that most of your clicks come from users within your geographical target area. How to Use This Data: If you notice most of your ad spend is going toward out-of-area clicks, adjust your location targeting to focus solely on San Diego and nearby cities. Similarly, if your services cater to specific demographics, such as seniors or young professionals, use the data to refine your ads for those groups. b. Device Performance See whether users are clicking from mobile, desktop, or tablet. This can offer insight into how your ads are performing across different devices. How to Use This Data: If most of your clicks come from mobile users but your conversion rate is low, it may be time to optimize your landing pages for mobile devices. For example, a San Diego restaurant may need to ensure its menu is easily read and navigated on smartphones. 3. Improving Your Campaign Performance Now that you understand the core metrics, let’s examine how to improve your Google Ads performance using the data you've gathered. a. Refine Your Keyword Strategy Keywords are the backbone of your Google Ads campaigns. Analyze your Search Terms Report to see which keywords drive clicks and conversions, and identify any that are wasting your budget. Actionable Tip: If certain keywords have high impressions but low CTRs, consider pausing them or adjusting your ad copy to match the search intent better. For instance, if you run a San Diego landscaping business and notice that “landscape design San Diego” leads to more conversions than “landscape San Diego,” focus more on the specific terms yielding results. b. A/B Testing Ads Running different versions of ads (A/B testing) allows you to see which ad copy, headlines, or images work best. Actionable Tip: Try different messaging for your San Diego business. For example, a local HVAC company could test ads focusing on “quick service” versus ads promoting “affordable rates” to see which resonates more with potential customers. c. Optimize Your Landing Pages If your CTR is high but your conversion rate is low, the issue might be your landing page. Ensure that it aligns with your ad’s promise, loads quickly, and provides a seamless experience. Actionable Tip: Use tools like Google Optimize to experiment with different landing page layouts, CTA buttons, or offers. A smoother user experience often leads to better conversions. d. Adjust Bids for High-Performing Keywords If certain keywords or demographics consistently deliver good results, consider increasing your bids to capture more traffic from those segments. Actionable Tip: For a San Diego retail store, if ads targeting “San Diego summer sales” perform well during certain months, raise your bids for these terms to capture more seasonal traffic. 4. Conclusion: Turning Data Into Decisions Analyzing your Google Ads data is the key to refining your marketing strategies and improving your overall performance. By focusing on key metrics like CTR, conversion rate, and cost per conversion, and continuously refining your keyword strategy, ad copy, and landing pages, you can significantly improve the effectiveness of your campaigns. For San Diego businesses, leveraging Google Ads data helps you stay competitive in a crowded market. It allows you to allocate your budget efficiently and get the best possible return on your marketing investment. Start analyzing your Google Ads data today, and watch your business thrive!

Maximizing Your Marketing Budget: PPC vs. SEO for San Diego Small Businesses

25 Sep, 2024
For small businesses in San Diego, crafting an effective digital marketing strategy involves making critical decisions about where to allocate limited resources to achieve the best results. Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) are two of the most prominent strategies. Each has its unique benefits and challenges, and understanding these can help San Diego business owners make informed decisions that maximize their marketing budgets. Pay-Per-Click (PPC) Advertising What is PPC? PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. Google Ads is one of the most popular PPC platforms. Benefits: Immediate Traffic: Unlike SEO, PPC ads can drive traffic to your website immediately after the campaign starts. This is particularly useful for new businesses looking to gain quick exposure or for seasonal promotions. Targeted Audience: PPC campaigns can be finely tuned to target specific demographics based on location, browsing habits, and more. For San Diego businesses, this means ads can be specifically directed at local audiences or tailored to visitors in the area. Measurable ROI: PPC advertising offers clear metrics that allow you to see the exact cost of each click and how much you are spending compared to the revenue generated. This makes it easier to measure ROI directly and make adjustments in real-time. Challenges: Cost: Costs can escalate quickly in competitive sectors. Since you pay for each click, inefficient campaigns can consume a budget rapidly without delivering proportional returns. Skill Required: Effective PPC campaigns require good strategy and constant management. Keyword research, ad copywriting, and ongoing campaign adjustments demand time and expertise. Temporary: The traffic from PPC is tied directly to the campaign. Once you stop paying, the traffic drops. Search Engine Optimization (SEO) What is SEO? SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimizing your website and content to appear higher in search engine rankings for specific keywords. Benefits: Cost-Effective: Over time, SEO can be more cost-effective than PPC. While it requires an upfront investment in content creation and site optimization, it does not incur costs per click, and well-ranked sites continue to attract traffic over time without additional spending. Long-Term Benefits: SEO efforts can lead to sustained traffic growth. High rankings can provide ongoing brand visibility and credibility without needing continuous direct investment. Quality Traffic: SEO attracts users who are actively searching for your products or services, which can lead to higher conversion rates as the traffic is more relevant. Challenges: Time-Consuming: SEO results take time. It can take months to see the results of SEO efforts, which can be frustrating for businesses looking for immediate results. Complexity: SEO involves multiple factors, from on-site content to technical SEO to backlinks. The complexity of these elements requires expertise and ongoing learning as search algorithms evolve. No Guarantees: Search engines' ever-changing algorithms can make achieving and maintaining high rankings unpredictable. Competitor actions and updates can also affect your site's performance. Making the Right Choice for Your Business San Diego small businesses should consider their specific needs, budget, and timeline when choosing between PPC and SEO. For immediate results or short-term campaigns, PPC might be the best choice. SEO may be more appropriate for long-term investment in your brand’s visibility and organic growth. Often, a balanced approach that utilizes both strategies in different proportions can be the most effective way to maximize returns from your digital marketing budget. In conclusion, both PPC and SEO offer valuable opportunities for growing your business's online presence. By understanding the strengths and limitations of each, San Diego small businesses can better plan their digital marketing strategies to fit their unique goals and budget constraints.

The Power of Collaboration: Why Business Owners Should Work Hand in Hand with Their Marketing Agency

08 Jul, 2024
Creating effective campaigns and compelling designs is about more than creativity and technical know-how. It's also about collaboration—specifically, the collaboration between business owners and their marketing agencies. Business owners possess unique insights into their industry, customer base, and personal business ethos, making their involvement crucial for the success of any marketing initiative. Companies like GoBeRewarded have recognized this essential truth and have strategically built their processes to work closely with business owners, ensuring that each campaign is creative and deeply aligned with the business’s core objectives and values. Understanding the Importance of Collaboration in Marketing Business owners bring industry-specific knowledge and firsthand experience to the table. They understand their customers' needs, preferences, and pain points better than anyone else. This depth of knowledge is invaluable when crafting targeted marketing strategies that speak directly to the intended audience. Here’s why this collaboration is essential: Insider Knowledge: Business owners know the nuances of their industry—what has worked in the past, what hasn’t, and why. This insider information is crucial for crafting strategies that are not only innovative but also grounded in industry realities. Brand Alignment: Who better to understand a company’s ethos than the people who built it? Business owners ensure that every marketing message aligns perfectly with the brand’s values and vision, maintaining consistency across all channels. Resource Optimization: Business owners can provide critical insights into resource allocation. They know their budget constraints and priorities, which helps them plan and execute campaigns that maximize ROI without wasteful expenditures. Real-Time Feedback and Agility: In the fast-paced world of digital marketing, quick, on-the-ground decisions are often needed. Business owners’ direct involvement ensures that campaigns can be tweaked in real time, enhancing their effectiveness and responsiveness to market changes. How GoBeRewarded Facilitates Effective Collaboration Recognizing the importance of this partnership, GoBeRewarded has designed a collaborative approach that harnesses the strengths of both the marketing team and the business owners. Here’s how GoBeRewarded’s approach benefits businesses: Initial Consultations and Regular Meetings: From the outset, GoBeRewarded engages with business owners through in-depth consultations to understand their vision, goals, and specific market dynamics. Regular meetings keep this dialogue open throughout the campaign’s lifespan. Transparent Processes: GoBeRewarded maintains a high level of transparency in its processes, allowing business owners to see and understand how strategies are implemented and their insights are incorporated. Customized Strategy Development: Each strategy is tailored to the business owner’s insights, the company's market positioning, and the competitive landscape. This bespoke approach ensures that marketing efforts are highly targeted and effective. Feedback Integration: GoBeRewarded welcomes and actively solicits feedback from business owners. This feedback is crucial for refining strategies and adjusting to ensure the campaign’s success. Educational Support: Understanding that some business owners may wish to learn more about digital marketing, GoBeRewarded provides educational resources and workshops to help them get more involved and informed about the process. Conclusion: Strengthen Your Marketing Through Collaboration The synergy between business owners and marketing agencies can create a powerful force for generating successful outcomes in digital marketing campaigns. For businesses looking to enhance their market presence, choosing an agency like GoBeRewarded that values and facilitates close collaboration will ensure that campaigns resonate more deeply with target audiences and that they are coherent with the business’s overall strategic goals. This collaborative model results in more effective marketing efforts and empowers business owners to play a proactive role in their company’s digital journey.
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