Google Pay-Per-Click Advertising

As a Google Partner, we begin by setting up your Google Ads account, adhering to best practices and ensuring a solid foundation for your advertising campaigns.

Our account structuring process includes:



1. Defining your advertising goals and objectives.
   
2. Aligning your account with your overall marketing strategy.
   
3. Configuring the appropriate settings, including geo-targeting and ad scheduling.
   
4. Establishing a manageable account structure for optimal organization.
   

To maximize your PPC investment, we conduct thorough keyword research, identifying the search terms and phrases that are most relevant to your target audience.

Our keyword research methodology includes:

1. Analyzing your products or services, along with your unique selling propositions.
   
2. Examining your competitors' strategies and their keyword selections.
   
3. Utilizing advanced keyword research tools to uncover untapped opportunities.
   
4. Grouping and categorizing keywords for optimal campaign performance.
   

Leveraging our findings from the keyword research phase, we proceed to create customized ad campaigns across the three main campaign types - search, display, and video.

Our ad creation process encompasses:

1. Crafting compelling ad copy that speaks directly to your target audience.
   
2. Designing visually appealing display and video ads that stand out in the digital landscape.
   
3. Implementing ad extensions to enhance your ads with additional information and call-to-actions.
   
4. Split-testing various ad elements to determine the most effective combinations for optimal performance.
   

Our commitment to your success extends beyond the initial setup and creation of your Google Ads campaigns. We constantly monitor and optimize your campaigns to ensure that they continue to deliver maximum results.

Our optimization process includes:



1. Analyzing key performance indicators (KPIs) to identify areas for improvement.
   
2. Adjusting bidding strategies and targeting parameters to enhance campaign performance.
   
3. Refining ad copy and design elements based on performance data.
   
4. Expanding or refining keyword selections as necessary to keep your campaigns fresh and relevant.
   

To further enhance the effectiveness of your Google Ads campaigns, we create tailored landing pages that are designed to convert your website visitors into customers.

Our landing page development process includes:

1. Collaborating with you to understand your unique business offerings and value propositions.
   
2. Designing user-friendly, visually appealing landing pages that align with your brand identity.
   
3. Implementing persuasive copy and call-to-actions that resonate with your target audience.
   
4. Conducting A/B testing to optimize your landing pages for maximum conversion rates.
   

In the competitive world of PPC advertising, click fraud can pose a significant threat to your advertising budget.

To safeguard your investment, we incorporate ClickCease fraud protection into our services, which enables us to:

1. Monitor and detect fraudulent clicks on your Google Ads.
   
2. Automatically block malicious IP addresses to prevent further fraudulent activity.
   
3. Provide detailed reports on click fraud incidents, allowing for greater transparency and control.
   
4. Optimize your ad spend by ensuring that your budget is allocated towards genuine user interactions.
   

At GoBeRewarded, we believe in maintaining transparency and keeping you informed about the progress of your Google Ads campaigns.

Our monthly performance reporting includes:

1. A comprehensive breakdown of key performance metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).
   
2. A thorough analysis of your campaign performance, with insights into areas of success and opportunities for improvement.
   
3. Recommendations for strategic adjustments to your campaigns, based on data-driven insights and industry best practices.
   
4. A dedicated account manager who will provide personalized guidance and support throughout the reporting process.
   

To provide you with a comprehensive understanding of your campaign performance, we implement CallRail conversion tracking.

This advanced technology allows us to:

1. Measure the number of phone calls generated by your Google Ads campaigns.
   
2. Identify which specific keywords and ads are driving these calls.
   
3. Optimize your campaigns based on this data to maximize phone call conversions.