Cat & Craft
Cat Cafe Website Design & Advertising
Client Case Study:
How Tony's Cat Lounge Became the Go-To Spot in Vista
When Tony took over the café, he had a clear vision: make the website a seamless hub for cat lounge reservations. He wanted customers to easily schedule and pay for their visits with just a few clicks.
The Challenge:
Creating a user-friendly online experience that would not only simplify the booking process but also attract both locals and tourists to the unique cat lounge.
The Solution:
GoBeRewarded stepped in and developed tailored content for the website and crafted compelling social media ads. By strategically advertising on Facebook, Instagram, YouTube, and Google, we tapped into the local community and reached tourists exploring the Vista area.
The Results:
With a modest budget of just $200, GoBeRewarded's campaign reached over 53,000 people and generated an impressive 126 website clicks each month. Tony's cat lounge quickly became a popular destination, thanks to our targeted advertising strategy and engaging content.
Key Focus Areas of the Website Redesign:
- Accurate and Clear Information: We ensured each type of reservation and every menu item was presented with precise, easy-to-understand details, making the booking process effortless for visitors.
- Enhanced Visual Branding: By leveraging the client's logo, brand colors, and creating professional media, we strengthened the visual identity to perfectly align with the brand's image.
- Compelling Calls-to-Action: We strategically placed strong calls-to-action throughout the site to encourage reservations, ensuring visitors take the next step.
- Optimized On-Page SEO: We integrated essential SEO elements to help the website rank organically on Google for targeted keywords like "cat cafe" and "cat adoption."
- Engaging Blog Content: A dedicated blog was developed to spotlight new, adoptable cats in the lounge, keeping visitors informed and engaged.
- Seamless Instagram Integration: We incorporated an Instagram feed to automatically showcase the adorable daily cat moments captured by the owner and staff, adding a dynamic, personal touch to the site.
Brand Video & Photography
The GoBeRewarded media team kicked off with a dynamic 4-hour brand photography and video shoot at the café in Vista, CA. We captured visuals of the cozy interior, inviting exterior, staff, cats, and mouth-watering food and drinks.
These beautiful images and videos brought the website to life. To keep the content fresh we also scheduled quarterly shoots, ensuring a steady stream of social media content.
DRIVING RESULTS WITH Strategic Social Media Advertising
To capture the attention of cat lovers scrolling through Facebook or Instagram, we strategically placed Cat & Craft’s ads right alongside posts from users' friends and family. Here’s how we ensured these ads resonated with the right audience:
- Geotargeting: We focused our ad reach within a 10-mile radius of the café, ensuring we connected with locals most likely to visit.
- Audience Refinement: By targeting users who have an interest in both cats and coffee, we honed in on the perfect demographic—those who truly fit Cat & Craft’s unique vibe.
- Ad Performance Optimization: We uploaded multiple photo variations and let Meta’s advertising platform (Facebook and Instagram) automatically serve the best-performing version, maximizing engagement and reach.
- Smart Budgeting: We carefully calibrated the ad budget, balancing it to match the campaign’s goals, audience size, and content quality. This approach ensured effective use of resources without overspending, driving both awareness and foot traffic to the café.
249 S Indiana Ave, #104
Vista, CA 92084